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Awareness Campaign Burberry Bella Hadid Lourdes Leon

Burberry Returns to Dubai’s Billboards with Their Dazzling, Signature Lola Bags As Worn By Bella Hadid & Lourdes Leon

June 15, 2022
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Burberry styles up Dubai’s OOH scene, showcasing their Lola bag collection with brand ambassadors Bella Hadid and Lourdes Leon, following their prior campaign for their sunglasses. 

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The campaign, which was shot by Torso Solutions and styled by Suzanne Koller, has a unique visual language - practical yet exuberant – that reflects Lola's attitude from all angles. The campaign orbits Lola, focusing on the bag's gravitational pull — an irresistible force that underlines Lola's place as a classic Burberry bag. From mild vanilla and camel to natural raffia and black, the Lola bag comes in a range of sizes, shapes, and hues. 

Mega-model Bella Hadid gleams with ethereal beauty on Burberry’s visuals, pulling every eye on Dubai’s roads towards her and towards the black version of the Lola bag. Horses are a theme in this outdoors ad, with a white horse staring straight into the camera and another mechanical stallion intriguing people, with star Lourdes Leon perched on top of it. In all-beige setting, it allows the bag to stand out with its modern finish yet vintage aesthetic. With a sneak peak of the behind the scenes of shooting and production, the brand proves how much effort and creative directing goes into their shoots. 

The campaign has popped up in the first week of June, in the form of Hoarding and Digital Screen billboards all over Dubai.

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