The Public Investment Fund of Saudi Arabia, or PIF, has climbed on Dubai's outdoor advertising scene with a new awareness campaign aiming to give the Emirati audience a deeper scope on the nature of the organization. PIF is a Sovereign Wealth Fund in Saudi located in Riyadh and was founded in 1971. 

The OOH campaign portrays how PIF is leading the charge to create contemporary sectors, jobs, and companies, in order to achieve Vision 2030's objectives. The ad copy highlights that PIF provides "13 Strategic Sectors", "47 PIF Companies Created", and "450,000 Direct & Indirect Jobs Created", along with using the main tagline "Much More To Come.". The OOH visual also uses different photographs with the following ad copy for description; "NEOM – OXAGON", "LUCID MOTORS", "ACWA POWER", "QIDDIYA", "King Abdullah Financial District", "ROSHN", and "RED SEA DEVELOPMENT COMPANY". 

The first time OOH campaign was spotted on Dubai's primary advertising sites during the first week of February and was distributed as a limited advert on hoarding billboards.