Awareness Campaign Branding Campaign TE (Telecom Egypt) we

WE Presents the Best Mix Starring Egyptian Hip-Hop Icons Ahmed Mekky and Wegz on Cairo's Billboards

June 27, 2022

Telecom Egypt dazzles Cairo's major outdoor advertising scene constantly rising and progressing to be the most influential telecommunication company in Egypt. WE's prior appearance on Cairo's billboards was earlier this February when the company was raising awareness of Danone's Coupons on WeBonus Special Offers. 

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WE is currently back on billboards even stronger with the surprising collaboration between the actors, comedians, and rappers; Ahmed Mekky and Wegz. The OOH and TV commercial adverts have shot up the charts nonetheless presenting "The Best Mix In One Plan" and "For the first time in Egypt, the biggest Control bundle and fixed internet in one plan". The campaign gives off a hyped, energetic, vibrant, and wild vibes, accompanied by a catchy music video directed by Daniel Russell, and produced by local media house Nojara Productions and Bubblegum Advertisements. The ad copy which translates to "Stay Ahead" is also used as the main slogan of the company. The ad visual portrays an aesthetic photograph of both stars standing next to each other. 

Learn about WE's campaign budget, media plan, OOH kinds, and more by visiting Monitoring Out of Home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai. 

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