Awareness Campaign Branding Campaign New Administrative Capital NAC

DUBAI DEVELOPMENTS Introduces New Capital’s Black Diamond Towers, OBSIDIER on Cairo’s Billboards

February 3, 2022

A few days ago, a new teaser campaign was released on Cairo's OOH scene asking audiences to stay tuned for the distinctive project OBSIDIER, carried out by Dubai Developments in New Administrative Capital. This time, the pioneering real estate developer has made its appearance once again stronger than ever, revealing more about this upcoming project. 

— advertisement —

With the same aesthetic black background used in its latest OOH campaign, the ad spaces include a stunning visual representation of the OBSIDIER tower that takes the shape of a black diamond, adding the main tagline “Bolder Than Anything Else” or "أكثر جرأة من أي شئ أخر", as a description of the black diamond tower. The mega project is situated in the most prominent locations of the Administrative Capital; in the tourist towers area of the Down Town, in front of the green river.

The ad copy hosts the hotline for those seeking more details about the project and as a call-to-action for investing, as Mall OBSIDIER TOWER delivers commercial and administrative units for sale.   

To find out more about OBSIDIER’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

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