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Awareness Campaign Branding Campaign GV Developments Egypt Tarboul Industrial City

Tarboul Industrial City Makes A Strong Appearance on Cairo's Billboards, As The First Largest Green Industrial City in Egypt!

By INSITE OOH
February 1, 2022
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Tarboul Industrial City has shown up once again on Cairo's OOH scene with an awareness campaign to rejuvenate the industrial sphere in Egypt, in partnership with the pioneering real estate developer GV INVESTMENTS and the Ministry of Housing Utility and Urban Communities.  

— advertisement —

Tarboul Industrial City is considered the first largest green industrial city in Egypt and one of the largest in the region, spanning over a 109-million-meter square. It also serves as a pivot, connecting Upper Egypt and the Golden Triangle project to Cairo's major economic hubs.   

It's worth mentioning that this mega project is embracing a "mix" of industrial activities, integrated housing, commercial outlets, logistics facilities, modern services, office buildings, social services, and opening the employment horizon for many in the country.

The smart and sustainable city has surged on Cairo's billboards almost with the same visuals and message utilized in its previous OOH appearance, however, the advertiser has made some minor alterations by adding more to the visuals. In other words, the phenomenal OOH campaign hosts the "TARBOUL INDUSTRIAL CITY" logo, accompanied by the major tagline "Smart- Green- Livable" which describes the promising industrial project. At the bottom section, the campaign also provides a hotline along with Tarboul City’s official website for inquiries as well as to facilitate communication between the developer and the investor. There is a straightforward call to action to “Make and Invest in Tarboul … Now” or "اصنع واستثمر في مدينة طربول … الأن", representing the main message behind the OOH campaign. 

To find out more on Tarboul Industrial City’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.


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