Snickers overtakes Dubai’s billboards for the very first time with their new campaign. Snickers is a chocolate bar produced by the Mars company in the United States. The beloved chocolate bar exists to satiate hunger, because as the brand famously says, “You aren't you when you're hungry.” Packed with roasted peanuts, nougat, caramel, and milk chocolate, the snack fulfills one’s appetite so that one can focus on other things.

Besides their famed peanut butter chocolate bar, the brand also offers different flavors of chocolate bars, such as white chocolate, ice cream, dark chocolate, peanut butter brownie, almond and more. On dark red billboards, a man appears confused, which fits with their ad copy, “Confused? Grab a Snickers”. In bright yellow words, the brand states, “Saturday Is The New Friday”. A more detailed visual adds, “If Friday becomes Saturday, Saturday becomes Sunday''. 

The new campaign was released in the second week of January on Dubai’s streets in the form of Digital Screens.