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Awareness Campaign Orascom Development O West

O West Boasts a Life Full of Detail on Cairo’s Billboards

By INSITE OOH
January 25, 2022
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O West rises on Cairo's OOH scene with tantalizing visuals following their prior appearance promoting their prime location. The leading developer Orascom development has once again showcased O West as the ideal place to reside in this day and age. 

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O West has reshaped real estate in Egypt, they have given the audience a visionary version of how they should be living their lives and how much they’re missing out on living elsewhere. Their newest campaign “الحياة بكل تفاصيلها” translating to “Life is in the Details” demonstrates how O West 6th of October is the new go to residential compound for anyone who’s intrigued by life’s details and elite living. 

The ad copy mentions the campaign name along with a visual of a sunny and peaceful environment presenting the audience with what they’re missing out on, that being a life filled with details of their favorite worldwide destinations interconnected in one place, O West. Lastly, the ad copy also includes a call to action, O West’s hotline and website as a means for more information. 

Curious for more information on O West’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.


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