Awareness Campaign Branding Campaign New Capital Dubai Developments

Dubai Developments Excites Cairo's OOH Audience, Asking To Stay Tuned For OBSIDIER-NEW CAPITAL!

January 19, 2022

Dubai Developments rises on Cairo’s prime OOH scene with a new branding and awareness campaign, after gripping the OOH arena for promoting its commercial project, Capital Dubai Mall in its most recent OOH campaign. Dubai Developments is known for designing premier contemporary homes, large-scale commercial properties or luxury hotels, motivating and encouraging exceptional customer experiences. 

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The OOH visual uses the main tagline “STAY TUNED OBSIDIER NEW CAPITAL'' indicating the prime location of the upcoming project. Aesthetic black-background visuals are also used to represent the ad copy “Everything we touch turns black”. The ad copy “Our Origin Is Lava” is also used while portraying a photograph of an eye, zoomed to the pupil that is creatively half black, half lava. 

If you have any additional questions regarding Dubai Development’s campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH  media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.

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