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Awareness Campaign Infiniti

Infiniti Pushes Audiences' Boundaries by Tempting them to "Unfollow the Crowd" on Dubai's OOH Arena

By INSITE OOH
January 17, 2022
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The car manufacturer Infiniti fires up Dubai’s OOH scene with an outdoor campaign, after its last one in December. With a crossover coupe shape that pays tribute to the famous INFINITI FX, the daring INFINITI QX55 returns to INFINITI's roots.

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They first opened their doors in 1989, and they completely changed the automobile business. The automobiles they’ve built have evolved dramatically throughout the years as a result of ongoing innovation. Their commitment to driver-centric design and the notion that luxury is something to be enjoyed, not just admired, will never alter.

Infiniti conjures up mystery and intrigue with the tagline, “Unfollow The Crowd”. They add that, “Perhaps it’s not for everyone.” about their new model, the QX55. The brand displays the car whizzing by, popping in red on their sleek, black billboards. The second visual includes the car parked in an outdoors, chic venue, with a handsome, well-dressed man on the side strolling towards the vehicle.  

This intriguing campaign has emerged in the first week of January on hoarding and uni-pole billboards in Dubai.   


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