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Awareness Campaign Branding Campaign Hublot Ahmed Seddiqi & Sons

Hublot Shimmers on Dubai's Billboards with the Classic Fusion Takashi Murakami Sapphire Rainbow

By INSITE OOH
January 13, 2022
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Ahmed Seddiqi & Sons rise once again on Dubai’s prime DOOH scene with a new awareness campaign after the distributor’s last appearance advertising for PANERAI. Ahmed Seddiqi & Sons is currently back on the billboards even stronger with a new ad for Hublot’s latest watch, the Classic Fusion. Hublot’s prior appearance on Dubai’s OOH scene concerned the official Euro 2020 World Cup Watch. 

— advertisement —

The DOOH campaign portrays the new Hublot Classic Fusion using the ad copy “CLASSIC FUSION TAKASHI MURAKAMI SAPPHIRE RAINBOW”. One of the campaign’s visuals portrays the logos of HUBLOT and MURAKAMI’s logos put together while other DOOH visuals portray Ahmed & Seddiqi Sons’ logo specifying that there’s a “HUBLOT BOUTIQUE – THE DUBAI MALL”. Takashi Murakami is back bringing a new Hublot Classic Fusion with a signature rainbow colour palette. The designer’s work is instantly recognizable through his trademark smiling flower character. The Sapphire Rainbow design comprises petals that are set with 487 gemstones, including rubies, amethysts, as well as pink, blue, yellow and orange sapphires. 

The limited DOOH campaign was spotted on Dubai’s main DOOH roads during the fourth week of December and was distributed across Digital Screen billboards. 


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