Awareness Campaign EMAAR UAE United Arab Emirates

EMAAR New Year's Eve Celebrations Invite The World To Witness A Fabulous Firework Display: Eve Of Wonders

December 30, 2021

Emaar, the UAE’s globally famous and recognized integrated real estate development company, is gearing up to ring in 2022 with a dazzling Emaar New Year's Eve show. Therefore, Emaar has captivated Dubai's billboards with a cheerful outdoor advertising campaign to hype up the audience with the New Year Eve celebrations of 2022.   

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The ad visuals show signs of celebration and joy, as it flaunts Burj Khalifa while powered by lights, lasers, and music. The ad copy uses catchphrases that thrill passers-by, as shown in "In 2022, Is Bigger and Brighter", accompanied by the rhetorical question "Are You Ready?". As the clock strikes midnight on December 31st,  light, laser extravaganza, and spectacular pyrotechnics will decorate the night sky in Dubai Downtown. In addition, a brand-new laser feature will premiere at The Dubai Fountain in time with Burj Khalifa's spectacular program, generating a memorable masterpiece that is poised to redefine new year's festivities worldwide, Dubai style, in accordance with the theme "Eve Of Wonder”. 

The ad copy invites the world to “Download The U EMAAR App and Register" to be part of this year’s NYE celebrations and this show-stopping gala event to welcome the New Year 2022 that will be broadcasted globally from 8:30 PM local time on  

This campaign was seen in the fourth week of December on Digital Screens in Dubai.

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