UAE United Arab Emirates Dubai Swarovski

Swarovski Sparks Joy on Dubai's Billboards with Its Holiday Collection, Starring Adwoa Aboah: Give The Gift of Wonder

December 29, 2021

Swarovski, the high-fashion jewelry brand has shimmered on Dubai's OOH scene with a variety of gift ideas to encourage audiences to "give the gift of wonder" to their beloved ones, tempting passers-by with its 2021 holiday collection.

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Swarovski's latest OOH appearance was when they launched The Wonderlab concept; a fusion of Alice in Wonderland, Willy Wonka, and Pop Art, featuring Gwendoline Christie and Isla Johnston to present a colorful new collection of crystal and a reimagining of the company's iconic swan motif.  

Dubai’s OOH scenes fall under Swarovski’s enchanting holiday-season spell, as the visuals depict the British fashion model “Adwoa Aboah” adorned with Swarovski's crystalline as each piece combines to create a head-turning fully festive impact, wearing Millenia ear cuff, Harmonia choker, Constella necklace, Constella necklace, and Millenia open ring. On the other visuals, it features a hand adorned with garlands of ornamental Swarovski crystal pieces made to celebrate the holiday season. 

Since December marks the start of the holiday season, it’s time to gift your beloved ones with the endlessly shimmering crystal designs, as the upscale jewelry brand is intrinsically linked with the holidays. On this occasion, Swarovski surprises the target audience with the must-have 2021 Holiday Collection, created by Giovanna Engelbert, which includes plenty of necklaces and earrings to reward yourself, deck houses in crystals, and shower some love to your family and beloved ones, adding the motto “Give The Gift of Wonder”.  

Swarovski has garnered the OOH landscape in Dubai with a new campaign that is released in the second week of December, featured in limited locations on UniPole billboards and Digital Screens.

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