ALEXBANK, the renowned private financial institution has made another presence on Cairo’s billboards , following its most recent OOH campaign. 

Delivering value-added financial products in a way that would resonate well with clients is important, but what’s more important is helping others lead a better non-overwhelming life. 

ALEXBANK has defined a new strategy with the goal of focusing more and more on what matters most in people's lives, businesses, and the country today. This campaign has appeared to present several human relationships in the billboards highlighting people’s connection to put a strong emphasis that their foundation is built on support and mutual understanding. Building stronger relationships with clients who believe in purpose will result from developing a powerful solution for a noble and applicable cause, and that’s all about what the entity is built on, and ALEXBANK has a strong bank's desire to be always by people’s sides in their lives, assisting them in achieving every single goal, big or small, and preserving what really matters.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai, to learn more about ALEXBANK's campaigns.