Awareness Campaign UAE United Arab Emirates Dubai

Musicians from All Over The World Light Up Dubai’s Billboards for The Sound Storm Music Festival

November 14, 2021

SOUND STORM musical festival is coming back to Riyadh on 16, 17, 18 & 19 DECEMBER 2021, with four days of live performances from musicians from all over the world. This musical extravaganza is being promoted on Dubai’s OOH scene, featuring some global superstars such as; Amelie Lens, the Belgian electronic music DJ, record producer, and owner of the Lenske record label, Carl Cox, the British house and techno record producer and DJ, David Guetta, the French DJ, record producer, and songwriter, the French record producer and DJ, and Salvatore Ganacci, Bosnian-Swedish DJ, record producer, and a co-founder of the THOR radio show on Sveriges Radio.

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The visuals present splashing colors that go well with the aesthetic of an energetic musical festival, alongside the ad copy that states that 200+ would be attending the event, accompanied by the website for booking tickets.

This campaign is a relatively new one that was spotted on Dubai's main roads during the first week of November and was distributed as Digital Screens, Hoardings, and Lampposts.

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