Awareness Campaign Dubai UAE United Arab Emirates

L’interdit Givenchy Smolders within Flames Upon Dubai’s OOH Spots to Reveal Their Brand New Perfume

September 14, 2021

Givenchy Parfums has taken over the OOH arena to elate consumers with the thrilling L'interdit Eau de parfum rouge Rouge. 

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The visuals depict the timeless design of the bottle which is now more seductive than ever, thanks to the Couture ribbon around the neck, stamped with Maison's hallmark icon, represented in the black logo. The sleek, assertive design of the case also takes on a deep red hue, which is complemented by the shine of the silver L'interdit logo. In addition, the perfumes are infused with a searing rouge accord that emanates a sense of heightened sensuality, where a sulfurous decor heats up the glass exterior. The visuals have popped up on a bold red-tinted backdrop, highlighting the new L’interdit Givenchy.

The illustration of the entire bottle is engulfed by passionate flames that wrap around the perfume, as Rogue steps into the burning temptations of the aromatic trio of hot-and-cold spice-pimento leaf, blood orange & piquant ginger, fondled by suave Sandalwood. This mixture of colors and smells combine to create a complete embodiment of desire, passion, and incandescent emotions in the form of a sensational perfume.

This campaign soared in the fourth week of August in a limited location on UniPole billboards in Dubai.

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