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Ahmed El Sakka Awareness Campaign Cairo Egypt

200 Pounds Bills Spread Across Cairo’s OOH scene to Promote The New Star-Studded Movie

By INSITE OOH
September 5, 2021
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A 200 pounds bill being passed around many people from various economic and social backgrounds, telling a story that spans the whole societal hierarchy, and reflecting everyday realities for different social classes and residential places sounds like the perfect premise for a weighty drama that should serve as a strong contender for one of the best movies of the year.

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Such a hefty endeavor calls for an equally esteemed cast to bring such complicated characters to life. Luckily, the movie has no shortage of reputable actors & actresses among its star-studded cast, which features; Ahmed El Sakka, Ahmed Rizk, Hani Ramzy, Esaad Younes, Khaled El Sawy, Layla Olwi, Ahmed Salah El Saadany, Ghada Adel, Ahmed Adam, and many more, alongside Mohamed Amin in the director’s chair.

The visuals of the OOH campaign have opted for a show don’t tell approach to its marketing, as instead of the commonly used movie posters that just feature an image of the cast members, the billboards feature a provocative image of a 200 Pounds bill. Adding only some simple text that indicates the film’s title and production companies, with one of the visuals displaying the names of the stars, handwritten on the banknote. However, one final mysterious detail is the stamp with the name of “عزيزة السيد” imprinted on all the bills, which is certainly a mystery that can be figured out by watching the movie, which is currently showing in all cinemas.

To uncover more about 200 POUNDS’ OOH campaign, check out Monitoring Out-of-Home (MOOH), the dedicated media intelligence company and analysis system functioning in both Cairo and Dubai, to uncover details regarding campaign types, kinds, budgets, locations, and more.


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