Awareness Campaign Launching Campaign

Maadi for Development & Reconstruction Celebrates 116+ Years of Real Estate Development on Cairo's Billboards

July 26, 2021

The Maadi Development and Reconstruction Company spikes Greater Cairo's OOH scene launching two of their key projects; Maadi View in El Shorouk and Maadi Valley in Zahraa El Maadi.  Maadi View (Sunrise), is a project that seeks to develop a long-term strategy with investment plans that concern purchasing new lands in various regions of the Republic. The integrated service compound has an area of 136 acres located at Cairo-Suez Road and some of its core values include; privacy, green spaces, sports walkway, social club, entertainment areas and areas for children. With the celebration of more than 116 years in the field of real estate development, Maadi View is offering up to 7 years of payment installments and only 5% prepaid installment fees. 

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Maadi Valley (Zahra), is located in the new city of Degla and is 138 acres accommodating about 10,000 housing units. Green spaces form 42% of the whole project and the compound adopts high-end architectural designs and carefully planned street networks to ensure safety and enjoyment of the beautiful gardens. The ad copy shows that you can prepay for a unit by a rate of 5% and can complete installments in a timeframe of 8 years.  The advert uses aesthetic photography of the top-notch constructed units at Maadi Valley and the calming atmosphere of Maadi View with a sapphire blue background which inflicts feelings of truth and sincerity, playfulness, peace, prosperity, calmness and productivity. 

To learn more about the Maadi for Development & Reconstruction company's campaign, visit Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence company and analysis system active in Cairo and Dubai to find out more about campaign types, kinds, budgets, locations and more. 

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