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Branding Campaign Sheikh Zayed Road Festival Plaza Mall

Denny’s is “Approaching big flavors” with an OOH campaign on Dubai’s roads

By INSITE OOH
March 1, 2021
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American table-service diner-style foodchain, Denny’s, has popped on the billboards of Dubai with an outdoor advertising campaign to do some branding, increase their ROI, and list some of their delicious fast food.

— advertisement —

The campaign is displaying Denny’s burger, pancakes, shakes, and more of its yummy stuff on an appetite-stimulating background, using the color red while turning all the heads that pass by this road. As for the ad copy, it emphasizes “مطعمك على كيفك”, localizing it to “Approaching big flavors”, highlighting that you can find it at “1st floor – Festival Plaza Mall”.

The limited OOH campaign was seen in the first week of February, on uni-poles by BackLite Media and lampposts in Sheikh Zayed Road, Dubai, United Arab Emirates.


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