Schweppes extends OOH campaign with Shereen Reda
The campaign upgrade keeps the same artwork and ad copy, as well as ambassador Amir Karara, though the new extension focuses more on displaying superstar Shereen Reda. The Swiss brand’s “Experience since 1783” continues as the main slogan and brand value.
The extension started during the last week of July and uses a variety of OOH types and sizes across the Greater Cairo.
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