BROUQ Developments Makes Its First Debut on Cairo’s Billboards
BROUQ Developments rises on UAE’s billboards for the first time, introducing their Commercial, Administrative and Medical high-rises, located in the new administrative capital.
BROUQ Developments conceptualizes Egypt’s premiere lifestyle destination, welcoming people from all walks of life, bringing people one step closer to commercial excellence, administrative and medical leadership and top class hospitality. The ad copy notes the campaign slogan “في سماء العاصمة الجديدة” which translates to “In the capital’s stars” highlighting how BROUQ Developments aim to initiate premium skyscrapers for the first time in Egypt. The ad space is themed around a starry night, reflecting the company’s vision. The ad copy displays the brand logo in both English and Arabic as well as compelling the audience to stay tuned for more information. Lastly, the project partners as well as BROUQ Developments’ hotline are subtly mentioned.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about BROUQ Developments’ campaign.
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