Awareness Campaign Dubai Launching Campaign UAE

PEARLZ Residence by Danube Properties Shimmers on Dubai's Billboards to Bring A Modern Community Living

April 12, 2022

Danube Properties makes its debut on Dubai’s OOH medium to launch a new project, PEARLZ Residence. The Danube Group has become one of the most trusted and household brands in the MENA region, with 25 years of experience, operating in 9 countries across the Middle East and Asia. 

— advertisement —

The advertiser succeeded to direct all eyes to the campaign due to the brilliant colors used in the backgrounds. The visual elements incorporate the modern style of the PEARL Residence, which is beautifully blended with the lush greenery surroundings in the Al Furjan Community. 

Since PEARLZ is a mixed-use project, the ad copy of the outdoor campaign highlights the phrases "Smart home on your phone" and "Smart office with secretary", with an image of a clamshell with pearl. 

The verbal elements of the Rooftop Billboards listed new-age amenities and facilities to be enjoyed at PEARLZ Residence, adding the hotline for more details.

This new campaign emerged in the fourth week of March for the first time, using a blend of OOH types, including UniPole, Rooftop, and Bus Stop Advertising.

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Campaign Credits


Real Estate


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