Awareness Campaign Omega UAE United Arab Emirates

Omega Prides itself Being the “Official Timekeeper” for the Olympic Games Beijing 2022 & Pays Tribute on UAE’s Billboards

May 8, 2022

Watch out, Beijing 2022, Omega is coming for you! From Rivoli Group, the brand has turned up on Dubai’s OOH scene after their previous campaign featuring exquisite designs. With the Olympic Winter Games Beijing 2022 occurring right now in February, Omega has decided to give code to the grand event by manufacturing special watches. Therefore, they have launched a new collection, by the name of “The Full Beijing 2022 Collection”. These watches provide a high-end performance to match the world's greatest athletes on show.

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Not only that, but Omega also records and measures every moment for the Olympics, as the “Official Timekeeper”, with their high precision and commitment “Since 1932”, as stated on the ad copy of the billboards. For this historic athletic event, OMEGA has created a new line featuring the Aqua Terra 150M and the Diver 300M. The latter is highlighted on the visual, being surrounded by snow for the winter Olympics sensation, every bit as attractive and striking as the brand’s legacy of watches are. Also, the official logo for Beijing 2022 is in parallel to Omega’s logo, to draw attention and pique interest. 

In the first week of February, the limited campaign emerged in Dubai on Uni-Pole billboards. 

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Campaign Credits






Rivoli Group

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